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Case Study Of Fortnight

Q: Tell us something about the business of your company?

Elder Pharmaceuticals Ltd. is an integrated pharmaceuticals industry player, ranked as the 28th (ORG-IMS) largest pharmaceuticals company commenced operations in 1988. It is rated as one of the faster growing company in terms of revenue, in the pharmaceutical industry in FY 2009 in India. The company has its presence highlighted across the domestic pharmaceutical chain from in-house manufacturing, In-licensing agreements and clinical Research & Development services to gradually developing Custom Research and Manufacturing Services for advance intermediates, Active Pharmaceutical Ingredients and Dosage Formulations. Elder Pharmaceuticals has geographically diversified manufacturing facilities in five locations: Patalganga (Maharashtra), Paonta Sahib (Himachal Pradesh), Selaqui (Uttaranchal), Nerul (Maharashtra) and in Nepal (in a tie-up with Universal Pharmaceuticals). Together, these help Elder cater to customers domestically and across the globe.

Q: What kind of business applications/ IT infrastructure are used at your company?

We at Elder has mix mode IT solutions Integrated in house Integrated ERP - Supply Chain Management, Application to support for Finance Management, Third party IT solutions (Saas) for Sales Force Automation, Intranet site with inbuilt workflows like on-line cash reimbursement, Travel and Leave Management, Non Inventory procurement process. On-line real time Sales and Distribution application deployed across India, Dash Board reporting via OLAP.

On infrastructure front we have state of art data centre, HP Infrastructure (Blade servers), HP high end servers at each site well connected with MPLS network protocol 7 offices, 7 plants. 32 C&F agents, 3 warehouses.We have business continuity plan in place in use; DR site is Nerul factory with complete readiness to meet any adverse situation.

Q: Name the project if any?

Currently we are accessing Video Teleconferencing to connect our critical offices and plants and so on video wall for manufacturing lines for on-line surveillance. We are exploring best fit option for business intelligence.

Q: What was successfully implemented? Describe the project or initiative and the solution you deployed?

Recently we deployed Sales Force Automation across our sales team all India basis. Write-up for project:- Medical Reps today face a wide variety of demands in order to be successful. From managing an ever-changing, busy appointment calendar to keeping track of historical physician information, our Reps' ability to juggle a multitude of tasks greatly affects the company's overall success. This project "Sales Force Automation" has been designed to assist reps meet all of these demands, to more effectively serve every physician in their territory, and still have time to make each call a success. The solution facilitates to organizes, prioritizes and manages our reps' every task and appointment quickly and dependably so they can devote their time to the physician. This application's easy-view, color-coded calendar allows reps to view sales calls for any given time, day or week and effectively communicate changes to sales support. With less effort, preparation and guess work, they'll be able to meet with more physicians and stay ahead of the competition.

Q: What was the IT / business challenge faced that led you to this project?

User Training.

Q: Has the project / initiative won any IT implementation award?

We won First Prize Technology Senate 8.0 in Pharmaceutical & Health Science WON ERA (Employee Recognition Award in GlaxoSmithKline Pharmaceuticals Ltd.)

Q: Future roadmap. What is expected life of this project? Is there anything else you've planned to do for it in the future?

BI, CRM, Green IT, Virtualization, Web based solution, Server Consolidation, Security, Cloud Computing, online portal, etc.

Q: Biography: Name, DOB, Birthplace, Parents, their profession?

Jitendra Mishra, 06-08-1968, Kanpur Parents no more cultivating ethical, moral, social values seeded by them.

Q: Share your childhood experience : school, sports, hobbies, travel, etc?

Would like to go back to school, Table Tennis, Carom Board almost whole the day.

Q: Education right from school to college, university and / or any institute with year of passing?

HSC: BNSD Inter College Kanpur: SSC:BNSD Inter College Kanpur REC: MCA HBTI Kanpur.

Q: Any distinctive achievement in education, sports, or any other activity? Please describe.

University Table Tanis Award.

Q: Tell us something about your first job, the position you took and share your experience?

First job in "Rajendra Steels Ltd" as IT-Executive – Great team work / were first to work on Oracle and Super MAX Org Systems in 1989 - organization adopted the best bread technology that time including VSAT and on-line real environment.

Q: Tell us something about your current job and your role?

I am CIO, my current role is to be very focused approached for aligning IT to business for faster ROI, ensure key data available for any strategic business decision and deploying IT solution which are best fit for the organization. Ensuring IT governess immaculately followed.

Q: Any awards / achievements / recognitions you would like to share?

Recently won Technology senate award for "Intelligent Enterprises" in Pharmaceuticals & Health Science category.

Q: Who was / is your role model?

Dr. A P J Abdul Kalam Azad, My Dad Late G S Mishra.

Q: How is your experience in handling IT projects till now in various companies you have worked with?

Simply Great Do a project means – Passion – Team work – new learning's Commitment – Business Benefits - Joy and Fun.

Q: What is the importance / need for IT according to you in a business?

These days IT is crucial to the majority of businesses. Almost all companies use IT to some extent, making it important for employees to have proficient knowledge in the area. It is not longer just IT jobs where staff need a good knowledge of IT. Almost all office based jobs are now almost entirely based around computers and IT.

Q: Something which you would like to share on IT wisdom with your fellow members?

The most surprising aspect of this endeavor for me would have to be the passion of the existing team members to be the best that they can be. It astonishes me the commitment, dedication and love they all posses for the company and the game. I could never have hoped for a better group of people.

Q: Something which you would like to share on IT wisdom with your fellow members?

The most surprising aspect of this endeavor for me would have to be the passion of the existing team members to be the best that they can be. It astonishes me the commitment, dedication and love they all posses for the company and the game. I could never have hoped for a better group of people.

Q: Are IT solutions, costly and complex to handle? Your views

Depend upon project nature but Never land into very complex IT solutions, IT Solutions for right business right time and for right people, IT solutions are important business decision and making everyone the life easy and simpler.

Q: Final words on Industry wide IT adoption in coming future?

Key to success for any organizations.

Q: Favorite Sport / Sportsmen, Artist, Musician, Singer, Food, IPL Team, Book, etc.

Cricket /Sachin Tendulkar

Q: Favorite Sport / Sportsmen, Artist, Musician, Singer, Food, IPL Team, Book, etc.

Facebook, Linkedln

Q: What remarkable project / IT initiative you have taken up?

Most loveable Intranet site for Elder, Software Validation

If you were not in IT domain : India Army.
Biggest passion : Burning Ambition.
Your current / favorite car : Honda Accord
Gadgets you can't leave without : My Blackberry Phone.
Weekends are for? Only family, Friends and Fun.
Favorite holiday destination : any nearby hill station.
Hate the most : dishonesty, Lethargic people, and untidiness
If you became the Prime Minister : To constitute a committee against corruption, Establish a mechanize get ROI of each key projects, Save environment, Education agenda on top priority
Celebrity you'd like to spend a day with : Prime Minister Dr. Manmohan Singh
Deepest and darkest fear : Should be late due to traffic jam – fired from wife??

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